The Challenge Marketing Resource Management
- Some 60% of marketers worldwide admit they find it difficult to coordinate marketing processes, organize resources, and synchronize messaging across different media channels.
- Many companies compensate for this by spending significant time, money and resources in orchestrating both internal organization and the various partners involved in a campaign.
- Gype is a specialist firm that draws together experienced managers from the field of Marketing Resource Management, technology and marketing communications. They provide business, marketing, marcom and technology solutions for blue-chip firms and agencies. To safeguard global scalability, Gype works closely with a partner organization, Arvato Systems.