Gype and Marketing Resource Management
- Gype was founded by a group of experienced marketing resource visionaries with the aim of tackling the unanswered challenges faced by large brand owners, media and advertising agencies in creating and managing large-scale global cross-media communication strategies.
We are dedicated to building information solutions that improve marketing decision-making, enabling you to orchestrate and control your marketing ecosystem in a way that is transparent and efficient.
Gype Products & Services
- Marketing and Marcom Process Consultancy
- Financial analysis of operations and business cases
- Mapping, modeling and reengineering marketing and marcom processes
- Systems configuration, deployment and training
- Hands-on deployment of initiatives for marketing optimization
- Marcom Automation Platforms
- For campaign deployment solutions
- For planning, buying and localizing ATL and BTL campaigns
- For competitive marketing information