Marketing Value Chain Modeling
- The dynamics and mindset underlying the strategy and creation process cascade down to the implementation of campaigns.
- As a result, there is an urgent need for a more finely balanced value chain, in which strategy and creation go hand in hand with a factory-like deployment process.
- Value chain modeling enables the marketing function to operate smoothly, deploying the campaign rigorously and in full alignment with the creative strategy.
- Gype reshapes marketing value chains by taking an end-to-end approach, decoupling the various elements in the chain, and using the world’s most advanced mapping techniques and technologies. The result is a value chain in which inputs and outputs are well defined, processes are optimized and accountabilities are clear.