Gype - Marketing Value Chain Modeling

The dynamics and mindset underlying the strategy and creation process cascade down to the implementation of campaigns.
As a result, there is an urgent need for a more finely balanced value chain, in which strategy and creation go hand in hand with a factory-like deployment process.
Value chain modeling enables the marketing function to operate smoothly, deploying the campaign rigorously and in full alignment with the creative strategy.

Gype reshapes marketing value chains by taking an end-to-end approach, decoupling the various elements in the chain, and using the world’s most advanced mapping techniques and technologies. The result is a value chain in which inputs and outputs are well defined, processes are optimized and accountabilities are clear.