Gype - Service Oriented Architecture

The typical marketing IT landscape is defined by isolated consumer touchpoints – and as such, is unable to generate integrated cross-touchpoint reporting.
SOA is a technology that uses and connects a company’s existing systems to provide an integrated view of marketing activity.
SOA enables companies to leverage existing solutions, connect their marketing to their logistics, finance and technological networks and lower their operational, financial and organization risks.

At Gype, we make full use of the best-of-breed SOA technology. This provides a one-stop view to marketing users without fragmenting the marketing IT landscape. Thanks to the modularity of the SOA concept, it can be used by any company, regardless of the magnitude of spend or the maturity of their marketing organizations.